International Online Shopping Trends

Nielsen have released a new report about global online shopping behaviours. It found that the appetite for online shopping is strongest in the largely developing regions of Latin America and Asia-Pacific. However, consumers from these two regions have very different buying habits. Latin-American customers like to window-shop and have the highest rates for browsing, while consumers in Asia-Pacific have higher online buying rates. This is thought to be due to the high use of mobile commerce in Asia Pacific. E-commerce in Latin America is still being developed, with barriers such as internet access, shipping costs, high taxes and logistical issues hampering online sales.