Top Trends

Every year, futurists at Frost & Sullivan produce a list of what gamechanger trends will affect us in the coming year. For 2015, one of their top picks is the harmonisation of trade. New Zealand has had a head start with its FTA with China, which enabled us to build networks and sell our products first. Australia now has the same access, and we need to acknowledge that the Aussies are smart players who are selling the same types of primary produce. They are also aggressive in the marketplace, and can use and copy our experiences to move quickly in and take our market share. The Australians also need to diversify their economy, rather than having a good chunk of it focused on minerals. Agribusiness offers them a way to do this, so our friends across the ditch will be working hard to maximise the potential.