Consumer Trend Forecasting

It’s that time of year when we look at consumer preference trends in 2017 and forecast what 2018 might be like. If you want some futuristic inspiration or need to get up-to-speed quick smart with what’s changing, try these reports on trends…

• Kantar Millward Brown's Media & Digital Predictions provides marketers with a guide to the challenges and opportunities ahead in 2018.

• Euromonitor's 'What's New in Retail: Emerging Global Concepts in 2017'.

• The Innovation Group’s ‘The Future 100 2018’, their annual snapshot of the year ahead and the most compelling trends to keep on the radar.

• NPD’s ‘Food and Beverage Industry Predictions for 2018’.

• Euromonitor sets out their forecasts for six industry sectors; automotive, consumer goods, retail, financial services, healthcare and telecommunications in 2018.

• New Zealand retail trends for 2018

Looks like we're on the cusp of massive change! Email me (cathy@heath.co.nz) if you need help keeping up with it all. We specialise in getting rid of the all the noise, so you only get the good, life-changing insight.

New Product Development (NPD)

I’m always on the hunt for cool new apps, websites or tools that will help me work smarter. Have a look at Product Hunt. It’s a daily list of the best new products or new releases. The breath of what is being developed is just amazing and great to see what features developers are adding to their products. This could give you ideas about where to take your product or service, plus offers some great competitor research insights.