Lurkers Rule!
/A report out on why social media can't tell you who your customers are was revealing. I use social media to find product reviews and opinions. It can provide some real gems of info.
Read MoreNew Zealanders Online Shopping Habits
/In 2014, New Zealand online shopping patterns changed, reflecting pressure on time felt by consumers, improved logistics, globalisation and smartphone ownership.
NZ annual online spending is now equivalent to around 9.5% of traditional retail sales (excluding grocery and liquor).
More and more Kiwis are choosing to shop online at international merchants - around 43% of all online sales.
The number of international online purchases will be more than domestic online purchases within two years.
Daily online deals are on the way out, as consumers get tired/bored with them.
Smartphones are being used more to source and purchase online shopping deals.
To manage and exploit these changes, businesses need to :
Segment customers - target and treat them well.
Use payment systems such as Apple Pay.
Get customers to create content for them - reviews of products for example, which help convert sales.
Give customers info they can use via their smartphone. eg. QR codes, consumer reviews.
Source: eCommerce.org.nz