The above memorable quote came from a Nielsen report on the EV (electric vehicle) market as other auto brands try to catch up with Tesla’s lead in this market. The research also suggests that once you own an EV (electric vehicle), it's unlikely you will go back to a standard engine, with existing owners of EVs 65% to 95% of the time willing to purchase another EV. This will help other brands capture market share from Telsa if they can get their marketing message correct and differentiate their offering.