Clients are often interested in how many retail outlets or warehouses that a competitor has and their location. Looking at a competitor’s physical site on Google Streetview via Google Maps gives you a lot of extra information rather than just a one-dimensional description of the size of a warehouse, for example. You can see how close it is to other transport hubs and motorway connections, how modern it is, what other businesses are nearby, and what sort of demographic is close to the location — super useful context to give to a client.