Uber and AirBnB are changing the face of not only holiday travel, but business travel too. With events such as the World Cup in Brazil and the New York Marathon, these 'sharing' companies help fill the gaps of traditional accommodation and transport providers by providing personalised experiences. Now companies such as Experient, which is the world’s largest third-party meeting management company, are offering conference attendees the opportunity to book AirBnB apartments close to convention centres as well as hotels. Families traveling on holiday, while Mum or Dad go to a conference come to mind as a segment that will want this option.